PROBLEM

1 in 9 children receive unwanted sexual solicitations online. Predators normally hide their real identities using fake screen names and cute little faces to seem approachable and friendly.

IDEA

TO Communicate its parental control device and highlight the importance of making the internet a safe place for kids, Zain telecom used the emojis chosen by sex offenders reveal something we couldn’t legally show. Their real faces.

We used a new art technique to bypass legislation and make sure everyone sees the criminals.