UAE Nation Brand

THE EMIRATES

The UAE is a global hub and a main gate for the Arab World where various cultures and ideas converge in an environment characterized by respect, forgiveness, coexistence, and humanity to create an unprecedented developmental experience that leads to the prosperity of the entire region.

On November 2, 2019, the UAE launched a national project to design and create the UAE Nation Brand logo that represents the country to the world. Through highlighting the distinctive features of the Emirates, the Nation Brand aims to share the country’s journey of development and progress as an inspiring success story worth celebrating and sharing with the world.

The Emirates - Logo Rationale

The Emirates is a perfect balance of rich heritage and growing modernity. So, the best way to show this is through the palm tree. It is a cultural icon, but it also keeps growing and changing. We will give a special visual identity to our logo by making our calligraphy like palm fronds. These flowing, outreaching strokes show the movement and growth of the nation as a whole and how it is moving forward.