FAIRMONT - BA BOLDLY ASIAN

REBRANDING

Renovations are underway and there are numerous measures towards noticeable improvements to the overall restaurant; from furniture to lighting, décor to reallocation of DJ booth, etc. Everything building towards a more promising and rewarding lounge and dining experience. But what will truly standout? What will we retain or leverage to our advantage? The Tiger, as we understand will not fade into memory and will remain as part of the restaurants identity.

We further glorified the mighty beast and truly embrace the Asian inspiration into our name and logo for launch and beyond to stand out and build an elevated identity.

INSPIRATION